The company is believed to have paid around Rs 2-2.5 crore (Rs 20-25 million) for the integrated promotion of its PC as the 'computerji' on the show, said sources close to the deal.
The domestic animation and gaming industry has said that it may face a serious crisis if not given fiscal incentives in the coming Budget.
Only 30-minute advertising spots remain to be sold on Star India's Kaun Banega Crorepati, which will be anchored by actor Shah Rukh Khan.
This season has seen more calls from the youth and from women.
Korean auto major Hyundai is set to diversify its business presence in the country by launching separate divisions through its in-house advertising agency -- Innocean Worldwide.
Television channels are increasingly bullish on the cartoon character-led licensing and merchandising business, as it is larger than the entire organised toy industry in the country.
Mandatory sharing of television coverage of Test match cricket involving the Indian team in India and abroad has been excluded from the ambit of the upcoming Sports Broadcasting Signals Bill.
Star has sold ad slots for the show, which goes on air from January 22 at an estimated Rs 10-13 crore per sponsor, said sources.
The Direct-to-Home service providers are cashing in on the confusion over the implementation the Conditional Access System in some areas of Delhi, Mumbai and Kolkata.
Public broadcaster Prasar Bharati will need Rs 9,431 crore (Rs 94.31 billion) to telecast Commonwealth Games, 2010, in high-definition TV format.
Conditional access system notified areas in Mumbai have turned into a battleground with local cable operators and multi-system operators trading allegations
From being a one-off option, product placements are soon taking the form of a sustained campaign.
Most top executives of film production companies said that they would not like to sell rights of their films cheap.
With the Telecom Regulatory Authority of India making sure that the Delhi high court's order on conditional access system in cable TV is adhered to
The soap operas of Ekta Kapoor and Ravi Chopra are likely to be axed to make way for Kaun Banega Crorepati-III because Star Plus intends to reserve the one-hour primetime slot for the show that will be anchored by Shahrukh Khan.
MTV Networks, a division of Viacom Inc, will launch two of its popular brands Nick and MTV in Pakistan. Nick, a children's entertainment channel launched in India in 1999, would be distributed in Pakistan by ARY Digital Network.
A day after its casting coup for KBC-III, Star is now planning to approach all the companies that use Shahrukh Khan as their brand ambassador to advertise in the new edition of the game show.
Film production house Yash Raj Films will release its latest offering, Dhoom 2, on Friday with 1,800 prints, including 250 digital copies, the highest ever for a Hindi film
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